Founding Team
Satvik Kumat
Satvik Kumat, is a visionary entrepreneur with a proven track record in scaling FMCG businesses through innovative strategies and operational excellence. Coming from a seasoned entrepreneurial family with extensive experience in the FMCG industry, he gained deep insights into brand development and operations through his active involvement in Prataap Snacks (Yellow Diamond), his family business.
Rishab is an entrepreneur, serving his family business since 18 years. His expertise in fashion marketing and retail strategies, catapulted the company’s growth and made its presence felt domestic and internationally. Founded Purple Mango a modern apparel brand focused on stylish, high quality garments, spearheaded the brand’s development and growth through his strategic decisions and effective business execution led to the commencement of 16 exclusive brand stores, driving significant market presence and brand recognition online and offline.
Rishabh Sanghavi
Urbanization and Changing Lifestyles:
Rapid urbanization and evolving consumer preferences are driving demand for diverse beverage options
Youth Trends:
Youth (ages 15–35) constitute nearly 65% of India’s population, have Increasing inclination towards trendy and fun beverages
Cultural Revival with Modern Appeal:
Traditional flavors with a modern twist—such as jeera, khus, or shikanji in carbonated forms—have immense appeal among all generations